Clicky

SugarHouse Casino to Rebrand in the Fall - PennsylvaniaCasinos.com News : PennsylvaniaCasinos.com News
rivers-casino-philadelphia
Published on
Update on
Author

Philadelphia’s Sugar House Casino is soon set to rebrand as part of a series of upgrades that Rush Street Gaming, the property’s owner, has planned. This fall, the gaming and entertainment complex will officially change its name to Rivers Casino Philadelphia. As it turns out, these changes have been part of the company’s plans for quite some time now especially now when there is more need for a unified brand thanks to such legislative developments as well as the rapid growth of online gambling across the United States.

“We’re going to buy all new chips, change all the signage, all the shirts, all of the business cards — it’s a long list of things that need to be swapped out. Not only that we’re upgrading the property, but we’re also going to add a state-of-the-art sports book. We’re redoing one of the restaurants. We’re re-carpeting the original casino floor. We’re changing the decorations, we don’t want this just to be a name change, we’re really changing the property as well,” Greg Carling, the chief executive of Rush Street Gaming said.

This move will see Rush Street Gaming unify all its online gambling and sports wagering operations across different states in the US under one recognizable brand and platform. The name change and the new sportsbook aside, some of the other upgrades that the casino has planned included a signature restaurant as well as a revamped online casino experience that will complement the land-based casino operations. Fortunately, customers will be treated to a seamless transition as well as many more perks in the form of expanded players club benefits as well as a whole rounded full-service gaming experience both on land-based venues, on mobile and online.

In total, the rebranding will cost the operator $15 million with the contracts set to go to local contractors and companies. While this might seem like a relatively small among compared to other renovation projects, it is only going to be a continuation of the $164 million expansion project that kicked in 2016.

Great News for Pennsylvania

The new Rivers Casino Philadelphia will officially debut in the coming fall which is a strategic move that will come alongside the advent of online gambling and sports betting in the Keystone State. That said, it easy to see why having a seamless brand platform will go a long way in enhancing the operator’s offerings and, in turn, overall gamer experience in the state.

Also, the property’s plan to rebrand was acknowledged by the Pennsylvania Gaming Control Board (PGCB) during a June 12 meeting. The casino launched operations in the state back in 2006 and since then it has evolved tremendously and it is now one of the leading operators in that region. By rebranding and upgrading the property, Rush Street Gaming will be keeping in line with a strategy that has helped the property to achieve most of its success.

Latest Headlines

Horseshoe Online Casino Arrives in PA as Wind Creek Bethlehem Secures Five-Year License

Pennsylvania’s gaming market has seen several impressive developments, marking significant steps for both online and land-based operators. With the launch of Caesars Entertainment’s Horseshoe Online Casino and the Pennsylvania Gaming Control Board (PGCB) renewing the license for Wind Creek Bethlehem, the state’s gambling landscape is expanding in both digital and physical domains. Caesars’ Horseshoe Launch […]

Pennsylvania Gambling Revenue Hits $525.5M in August 2024

Pennsylvania’s gambling industry saw impressive growth in August 2024, with total revenue hitting $525.5 million. This marks a 14.9% increase from the same time last year and a 4.9% rise from July. The state’s booming iGaming sector played a key role in driving these numbers, further cementing Pennsylvania’s place as a top market for online […]

Presque Isle Downs & Casino to Face License Renewal Review

On September 25, 2024, the Pennsylvania Gaming Control Board (PGCB) will hold a pivotal public hearing to evaluate Presque Isle Downs & Casino’s request to extend its Category 1 Slot Machine Operator License. Keeping up the high standards anticipated in Pennsylvania’s gaming industry is essential, and this review process is more than simply a periodic […]

Evolution Expands Casino Offerings with Spanish-Language Blackjack in Pennsylvania

Evolution Gaming has taken an unexpected leap by adding Spanish-language live dealer blackjack tables to its portfolio in Pennsylvania. This decision highlights the increasing necessity of catering to ethnic audiences. In addition to being a new feature, the launch that occurred in the middle of August was a deliberate move to cater to the state’s […]

Bet365 Expands U.S. Presence with Full Pennsylvania Gaming Approval

Bet365, the world-renowned gaming company, achieved a major milestone with the formal authorization it received from the Pennsylvania Gaming Control Board to provide online sports betting and iGaming in Pennsylvania. This license solidifies Bet365’s position in the competitive online gambling industry by broadening its U.S. footprint to eleven states. Bet365 successfully started its soft launch […]

Similar Stories in Gambling

Horseshoe Online Casino Arrives in PA as Wind Creek Bethlehem Secures Five-Year License

Pennsylvania’s gaming market has seen several impressive developments, marking significant steps for both online and land-based operators. With the launch of Caesars Entertainment’s Horseshoe Online Casino and the Pennsylvania Gaming Control Board (PGCB) renewing the license for Wind Creek Bethlehem, the state’s gambling landscape is expanding in both digital and physical domains. Caesars’ Horseshoe Launch […]

Pennsylvania Gambling Revenue Hits $525.5M in August 2024

Pennsylvania’s gambling industry saw impressive growth in August 2024, with total revenue hitting $525.5 million. This marks a 14.9% increase from the same time last year and a 4.9% rise from July. The state’s booming iGaming sector played a key role in driving these numbers, further cementing Pennsylvania’s place as a top market for online […]

Evolution Expands Casino Offerings with Spanish-Language Blackjack in Pennsylvania

Evolution Gaming has taken an unexpected leap by adding Spanish-language live dealer blackjack tables to its portfolio in Pennsylvania. This decision highlights the increasing necessity of catering to ethnic audiences. In addition to being a new feature, the launch that occurred in the middle of August was a deliberate move to cater to the state’s […]

Bet365 Expands U.S. Presence with Full Pennsylvania Gaming Approval

Bet365, the world-renowned gaming company, achieved a major milestone with the formal authorization it received from the Pennsylvania Gaming Control Board to provide online sports betting and iGaming in Pennsylvania. This license solidifies Bet365’s position in the competitive online gambling industry by broadening its U.S. footprint to eleven states. Bet365 successfully started its soft launch […]